Adaptant el missatge al mercat receptor del December 23, 2014 at 12:26PM

Rodrigo ha publicado el post Adaptant el missatge al mercat receptor en Making off y contiene

Aquestas festes he pensat en fer un canvi al slider de la nostra web, fin ara hi havia una foto meva que no me agradava molt, peró que li donava el toc personal.

Avui he decidit donar un pàs més enllà y posar una imatge més acord amb les festes, peró a Espanya i Catalunya n’hi ha d’altres personatges més representatius que el Pare Noel, es per aixó que hem decidit usar al Pare Noel per a la web en anglés (http://gipan.de/1wYJgsT), els Reis Macs per a Espanya (http://gipan.de/14L3k30) y el tió de Nadal per a Catalunya (http://gipan.de/1txuhGz).

Publicat sense Google Translator.

La entrada Adaptant el missatge al mercat receptor aparece primero en Gipande SEO & Social.

. Lo puedes encontrar en http://gipan.de/1xObXfX

SEO per al 2015 amb @SEMrush al #SEMrushChat del December 10, 2014 at 07:02PM

Rodrigo ha publicado el post SEO per al 2015 amb @SEMrush al #SEMrushChat en Posicionament Web y contiene

Avui hem tingut el #SEMrushchat, una conversa a Twitter amb marketer d’arreu del món, molt interesant i constructiva. Us deixo el meu primer Storify.

La entrada SEO per al 2015 amb @SEMrush al #SEMrushChat aparece primero en Gipande SEO & Social.

. Lo puedes encontrar en http://gipan.de/1BG8tts

SEO for 2015 with @SEMrush at #SEMrushChat del December 10, 2014 at 07:02PM

Rodrigo ha publicado el post SEO for 2015 with @SEMrush at #SEMrushChat en SEO y contiene

Today we had a great twitter chat with marketers from all over the world on Twitter under the hashtag #semrushchat. I made a Storify of some of the best tweets of the event.

La entrada SEO for 2015 with @SEMrush at #SEMrushChat aparece primero en Gipande SEO & Social.

. Lo puedes encontrar en http://gipan.de/1zvXk0w

Jordi Aymerich: 3 things to learn about emerging markets del November 26, 2014 at 10:59AM

Rodrigo ha publicado el post Jordi Aymerich: 3 things to learn about emerging markets en @en, emerging markets, guest bloggers y contiene

Jordi Aymerich is a Marketing professor at Universitat de Barcelona:

We usually think we can only learn from the most developed markets and not from any other market like undeveloped ones. But, Can we take advantage of what we know from consumer behavior in emerging markets?

Let me expose 3 clues you (marketing professional or brand) can learn from emerging markets:

• Shortcuts in product lifecycle can be positive. Brands use to spend long time and efforts to exhaust their current products, but sometimes they should go one step forward and launch what is really new and needed (instead of doing the same again and again). Now working for a mobile telephone company all around Africa, we’ve seen that mobile service is their door to information, to relationships with others and to enjoy life without the experience of previous devices.


• The future is not 2 or 5 years away, the future is tomorrow. Some of the populations and emerging markets we are studying don’t have a horizon far beyond tomorrow. They live for today and maybe for tomorrow but they don’t know what is going to happen the day after tomorrow. Their main worries are staying healthy and having something to eat today and next week, not in 10 years’ time. So they don’t plan and they don’t think about products that cannot have a daily consumption. For example, paying with a mobile phone.


• Maslow’s pyramid of needs fits much better than in developed markets. They don’t care about the price as much as we (developed markets) do. Because they need to live securely before they worry about what to buy.

With these 3 examples we only want to point out that nothing is what it seems to be in terms of consumer insights in emerging markets. Nevertheless, it changes the marketing strategy and tactics.

The detail of each subject at Jordi Aymerich’s blog

La entrada Jordi Aymerich: 3 things to learn about emerging markets aparece primero en Gipande SEO & Social.

. Lo puedes encontrar en http://gipan.de/1zIGZCw